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 A Daughter’s Lunch Helps Bag a Family Business Each morning, Kristi Thomas spent a few moments adding a special touch to her daughter’s school lunch bag. Some days, it was a love note or words of encouragement. Other days, it was a brainteaser, joke or fun fact. Whatever the theme, Kristi always took the time to handprint it, along with some cool artwork, on a simple brown lunch bag. The decorative bags quickly became a hit with her daughter’s classmates. “Kids are always asking for my lunch bags when I’m done with them, Mom,” exclaimed the young Thomas. As children and parents began requesting their own sets, Kristi experienced a light bulb moment. She hired a patent attorney, outlined a business plan and dove into the family’s nest egg. Then, with the support of her husband, Kristi proudly launched LuNcHoLogy™. Today, Lunchology has the potential to include more than 1,000 themed bag sets targeted towards children of all ages, as well as adults. Illustrations and words are printed on one side of each bag, while space is allocated for a child’s name, room number and teacher’s name on the other. Topics run the gamut, from foreign languages to “grosser-than-gross” tidbits and sports trivia. The interesting facts and figures entice children so much, that they don’t even realize they’re learning! Of course, Lunchology bags also serve an additional purpose. They can help children weather a variety of different school days or just give them a dose of home in the middle of the day, when they need it most. Since Lunchology launched onto grocery store shelves in March 2004, the business that began its manufacturing in the Thomas home has quickly gained momentum. Sometimes, it’s hard for Kristi to believe that – by combining one crazy idea with a lot of love and plenty of hard work – Lunchology was born. |
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